Check out the new adidas 2012 NBA All-Star Jerseys and new Dwight Howard All-Star shoes
PORTLAND, Ore. (February 2, 2012) – adidas, the official outfitter of the National Basketball Association, today unveiled the new uniform and footwear assortment for the 61st NBA All-Star in Orlando.
The 2012 NBA All-Star uniforms were designed by adidas and inspired by the 20th anniversary of the memorable 1992 NBA All-Star game which was also held in Orlando. Inspired by the Sunshine State and the fun atmosphere of NBA All-Star weekend, adidas NBA All-Star basketball shoes feature bright orange coloring to pay homage to Orlando’s Orange County and the state’s famous oranges.
“NBA All-Star is an exciting event that combines sports, style and entertainment unlike any other in the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “NBA All-Star is the premier event to showcase adidas’ court-to-street heritage on basketball’s biggest stage and bring it to fans around the world. We’ll also leverage the league’s best big man Dwight Howard throughout the weekend at events, appearances and on the adidas Basketball Facebook page to bring the excitement to fans in Orlando and our global online community.”
The All-Star jerseys feature oversized East and West All-Star block lettering that was inspired by 1992 jerseys. The jackets and jerseys feature dip-dyed hardwood heather pattern inspired by the floor of the Orlando Arena where the game was held. The tonal blue and red, and three stripes silver and gold accent coloring on the jerseys and short sides will make the uniforms stand out on court. The woven NBA All-Star shorts are inspired by board shorts and also feature a sublimated mesh pattern for high performance and breathability.
Replica NBA All-Star jerseys are available at retail with a full range of NBA All-Star apparel from adidas including men’s and women’s tee shirts, track jackets and headwear. Available at the NBA Store at Jam Session, Orlando Magic Team Shop at Amway Center, the adidas Store at Orlando Crossing and NBAStore.com.
Dwight Howard and Derrick Rose will wear the special orange colorway of their newest adidas signature shoes during the NBA All-Star Game. Five-time NBA All-Star Dwight Howard will sport the adiPower Howard 2, while two-time NBA All-Star Derrick Rose will wear the adizero Rose 2.5. adidas Originals will release a special version of the AR2.0.
Dwight Howard will wear the adiPower Howard 2. Built with the power and explosiveness to match the top NBA All-Star vote recipient, it’s the lightest Howard signature shoe to date. The shoe features a signature shattered glass graphic throughout the shoe as a nod to Dwight’s power and history of bringing down backboards and ALIVE cushioning system provides optimum comfort for explosive play. It also features Dwight’s signature on the heel, uniform number on the medial side and a Superman inspired tongue featuring his “dh” logo
The adizero Rose 2.5 and adiPower Howard 2 All-Star versions will drop February 23 for MSRP $110/100 at Foot Locker, eastbay.com, shopadidas.com and NBA Jam Session in Orlando.
adidas Originals leads the off-court line with the AR2.0. Following up on the popular adi-Rise model, the AR2.0 is inspired by the iconic adidas Forum Mid basketball shoe, but with a modern off-court look featuring a clean vulcanized sole and patent leather strap. It features gold stars on the sockliner and navy/orange colorway to tie to NBA All-Star in Orlando and is available now for MSRP $95 at Foot Locker.