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Magic Unveil New 25th Anniversary Logo! [PIC]

2013 April 15
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by Brian Serra

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In celebration of the Orlando Magic’s upcoming silver season, the team has unveiled a commemorative 25th Anniversary logo. This new look celebrates the past, incorporates the present and previews the future. As the team and the Magic brand continues to grow, the logo meshes the original pinstripe jersey design with the Magic’s current iconic star ball secondary logo, building on the heritage and history of the Magic from its birth in 1989.

The Orlando Magic is an organization whose mission is for excellence both on and off the court. For 25 years the team’s logo has represented that excellence. This new look provides us an opportunity to reflect on where we’ve been and look forward to where we are headed,” said Orlando Magic CEO Alex Martins. “Our silver season logo signifies the history we are creating each day—every game, every play, every moment really is history in the making. We are excited about the direction we are headed as we build on the legend already created as one of the winningest franchises in the Eastern Conference over the past 20 years and look forward to the future of Magic basketball.”

In addition to the 25th Anniversary logo, the Magic will unveil a new campaign this summer to celebrate its “Silver Season.” The team says the campaign “will celebrate with the Orlando community the Magic’s success and rich history of legendary moments, players, people and fans while building on an exciting future”.

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