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Orlando Magic to Launch Google Glass In-Game Fan Experience

2014 April 3
by Adam Papageorgiou


The Orlando Magic are embracing the technological innovations that continue to enhance the NBA experience. On April 9th, there will be a special twist added to the Magic’s encounter with the Brooklyn Nets. The official Magic announcement should have fans beyond excited as the season winds down.

To further engage and enhance the fan experience, the Orlando Magic is unveiling Google Glass technology for the Magic’s matchup with the Brooklyn Nets on Wednesday, April 9.  The Google Glass in-game experience, in partnership with the software platform CrowdOptic, will capture new and unique perspectives of the in-game experience in real time and instantly share these views for all fans to see through Magic Vision, the tallest high-definition video board in an NBA venue.

It isn’t known who will be wearing the Google Glass, but it sounds like it’ll be at least a handful of people. If all goes well with this launch, fans inside Amway Center can be expected to get involved.

Magic fans will experience the game through the eyes of a variety of Magic talent and in-game performers. In future games, fans throughout the night will be surprised with random one-of-a-kind Orlando Magic experiences and their reactions to winning these prizes will be captured for the entire arena to see.


“The Magic is always looking for new ways to engage and enhance the fan experience,” said Magic CEO Alex Martins.  “Google Glass and CrowdOptic provide a unique and organic opportunity for fans to see a different viewpoint of the game.  We are excited to test this technology with some of the savviest fans in the league.”


The experience will be powered by CrowdOptic, a software platform which analyzes the real-time Google Glass feeds and curates them by their subject matter and quality, exporting only the highest quality live footage to the scoreboard. CrowdOptic’s ability to analyze where mobile and wearable devices are aimed allows future opportunities, such as optimizing in-seat arena services or providing fans the option to control their own broadcast.


“The Orlando Magic is on the forefront of technology adoption for fan enhancement,” said CrowdOptic CEO Jon Fisher. “CrowdOptic is pleased to bring Google Glass to the Magic to further enhance their in-arena experience.”


I’ve been waiting for this type of event to occur since Victor Oladipo wore his Google Glass during the 2013 NBA Draft.

Adam Papageorgiou runs Orlando Magic Greek and is a proud MBO contributor. 

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